Country Pure Foods® Expands V-Blend® Vegetable Juice Line

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AKRON, OHIO (February 8, 2016) – Country Pure Foods expanded its food service line of V-Blend vegetable juices to include a 4.23 fl. oz. and 6.75 fl. oz. shelf-stable product in flavor Calypso Crush, and a 6 fl. oz. frozen carton in the Sunset Sip flavor.  Calypso Crush now offers convenient shelf-stable products for health care facilities and schools with limited freezer space or where refrigeration is not available during off-site meals, field trips and backpack programs. Sunset Sip adds more options with a larger frozen package that can be used during after-school programs or on field trips to keep foods cold. Both juice flavors credit as a red-orange vegetable for school lunch programs under recently revised USDA child nutrition regulations.

According to Ray Lee, President and CEO of Country Pure Foods, “These products were developed to help school nutrition planners meet the red-orange vegetable requirement. We continue to explore vegetable alternatives in other categories to provide a healthy product that school children will enjoy.”

Calypso Crush and Sunset Sip are made of 100% vegetable juice and are fortified with Vitamins A, C and E. Both flavors are available in 4 fl. oz. frozen cartons with straw holes and in 4.23 fl. oz. and 6.75 fl. oz. shelf-stable varieties that include attached straws. Additionally, Sunset Sip also offers a 6 fl. oz. frozen product.  One 4 fl. oz. provides a ½-cup serving credit, and one 6 fl. oz. serving provides a ¾-cup serving credit of red-orange vegetables toward child nutrition meal pattern requirements.

The expansion and popularity of these products has grown because of their unique ability to offer options in schools where certain categories of vegetables lack choices. Calypso Crush and Sunset Sip were recently selected as top products by Secret Shoppers at the 2015 School Nutrition Association Annual National Conference held in Salt Lake City, Utah.  This is the fourth time that Country Pure Foods has received recognition for product innovation by the School Nutrition Association and the third consecutive year that the V-Blend juice line has been selected.

V-Blend products are available through your local foodservice distributor. For more information about Country Pure Foods products visit www.juice4u.com, call 1-877-99JUICE (58423) or email info@juice4u.com.